Wednesday, February 15, 2012
Obituary: Twins bobblehead promotion
The Twins bobblehead promotion was born on June 9, 2000 at the Twins former facilities, the Hubert H. Humphrey Metrodome. Fans of the Twins organization clamored to see the new arrival but there were only 5,000 available on this day. Just weeks later on June 7, 2000 another bobblehead would join the Twins bobblehead promotional giveaway. This time the Twins franchise was educated enough to know 5,000 bobbleheads would not be enough for future promotions. The bobblehead craze was just getting started in the Twin Cities.
As the Twins bobblehead promotion continued to grow, fans could not get to the stadium early enough to get their hands on this piece of Twins memorabilia. Fans of the collectible would camp overnight on the sidewalk outside the Dome for their chance at the newest item in the series. The Metrodome years were very fruitful for the Twins bobblehead promotion and there were plenty of changes to the family along the way. The sponsorship switched from Mountain Dew to Hormel and eventually to Northwest Airlines. After nine years as a resident of the Metrodome, it was time to move to a new address where the bobblehead promotion hoped to find continued success.
When the team was in the Metrodome, they were forced to giveaway bobbleheads to bring fans inside to watch stuffy baseball under the Teflon roof. At Target Field the Twins had a beautiful facility where selling tickets would not be an issue for the foreseeable future. In the first year at Target Field the team cutback the Twins bobblehead promotion to only one giveaway day. This seemed to be the beginning of the end for the promotion. In 2011 the Twins would have one last bobblehead promotional giveaway during the team's 1991 World Series celebration weekend. After that weekend the bobblehead promotion would enjoy a few months of retirement before passing away on Monday afternoon.
The Twins bobblehead promotion is survived by the Dairy Queen hat giveaway, the team's Hall of Fame celebration weekend, and the youthful promotions of bats and jerseys for kids attending the game. Over the years, the Twins bobblehead promotion was able to produce numerous offspring as the promotion continued with multiple bobbleheads in every season from 2000-2009. The Twins organization was also able to create sets for season ticket holders that were very similar to the ones given away as part of the games. The promotion was preceded in death by the Twins bronze statue giveaway and team's annual autograph party that used to be held during the summer months of the regular season.
In a statement made to the fans of the bobblehead promotion, Twins President Dave St. Peter said, "It was a good run." The Twins family would like to thank fans of the bobblehead promotion from over the years. There have been many faithful fans to the promotions over the years and without the fans the life of the Twins bobblehead promotion would have been much shorter.
Memories of the Twins bobblehead promotion can be shared in the comments section below.